01 · Find the hook
What makes a story newsworthy
Understand the difference between telling your story and giving a journalist an angle they can use.
with Casey Ferrand McGee
Free live masterclass
Get your story ready for the newsroom.
One hour with Casey Ferrand McGee on how to get quoted, featured and booked without a PR firm.
The Media Breakthrough Blueprint MasterclassTuesday at 7:00 PM ET · Live on Zoom
Next live masterclass
Your host, Casey Ferrand McGee14 years in newsrooms · Edward R. Murrow award-winning reporter
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What one pitch can do
One pitch. A national stage.
“Troy Sawyer, a nonprofit founder, landed on The Kelly Clarkson Show after one pitch we wrote together. That single interview brought national attention and a wave of funding interest to Girls Play Trumpet Too.”
Who this is for
You have a story. Let’s find the angle.
Founders, nonprofit leaders, executives and experts who keep hearing “you should be on TV” and have no idea what to send, or to whom. If you’ve drafted a pitch and never sent it, this hour is for you.
What you’ll learn
A clearer message. A better first pitch.
02 · Shape the message
Know what to say
Build a 3-point message map you can return to in an interview, on a panel, or in a post.
03 · Write the pitch
Give them a reason to reply
Learn the pitch structure one of Casey’s clients used to land six placements in her first week.
Clients on working with Casey
Experience behind the teaching.
PR client feedback
“Casey has a gift when it comes to helping people get seen in the media. She knows a great story when she sees one, and she was instrumental in helping me land spots on local broadcasting stations including radio and TV.”
Courtney ElmerFounder of PodLaunch
Your host
Casey Ferrand McGee
Fourteen years inside newsrooms deciding who got on air and who got passed over. An Edward R. Murrow award-winning reporter, former chief communications officer for major public agencies, and the author of Leverage YOU.
The masterclass introduces the method she uses with private clients, in one live hour.
Bring one story idea. Leave with a way to pitch it.
Tuesday at 7:00 PM ET · Free · Live on Zoom
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