Leverage YOU Academy
You Don't Need More Content.
You Need Visibility That Converts.
I help entrepreneurs, nonprofits and creatives become credible, confident and sought-after through strategic storytelling, media coaching and press positioning.
The Problem
Sound Familiar?
No clear strategy
Hoping the media finds you is not a strategy. You need a proven system that gets results.
No media attention
You have an amazing story but don't know how to get journalists and producers to care about it.
No Growth
You show up consistently, but no one beyond your circle notices you or takes your work seriously.
Pricing & Plans
Choose Your Level
Whether you want to learn the system yourself, or hand the whole thing to a former newsroom insider, start by finding where you fit.
Tier 1
The Academy Insider
For the founder who knows media is coming, just not today. Get the system, the room, and the backup for when you're ready to pitch.
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$200/year
Monthly group coaching with a former journalist and PR pro (me, the one who sat in the newsroom deciding who got on air)
Full course library: Media Blueprint Masterclass, Present Like a Pro, Leverage the Media 101, Leverage YOU to Coach
A community of founders building visibility on their own terms, no $10K firm required
Most Popular
Tier 2
The Press Pass ⭐
For the founder who's done waiting on a PR agency to deliver. You learn the exact system I used to land clients three TV news features in a single week, then you run it yourself.
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$1,500/year
Everything in Tier 1 (Plus):
Weekly group coaching with a former journalist and PR pro
One Media guarantee:Be a featured guest on the Leverage YOU Podcast ($200 value)
My personal Media Pitch Template, the same one I hand retainer clients.
Get a recorded teardown of one pitch or media asset.
Tier 3
The Trusted Voice Partnership
We'll build the media strategy that positions you as the authority donors, customers, partners, and stakeholders already want to trust.
🔒only 6 clients a year
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$10,000
Authority Positioning Strategy: a full audit of how your organization is currently seen, and a custom roadmap to the trusted-voice position in your space
LeadershipMessaging Platform: your core narrative, talking points, and signature story engineered to land with donors, investors, and decision-makers
Done-For-You Media Campaign: We build your media assets, write your pitches, and personally pitch reporters using my newsroom relationships
Targeted Media Placements: Secure features across TV, print, or podcast, the kind of third-party credibility you can put in front of any stakeholder
Internal & External Comms Direction: a content and messaging cadence so your whole organization speaks with one credible voice
6 Months of Strategic Access: direct support as opportunities and crises come up, so you're never guessing how the media will read your next move
Total value: $30,500. Your investment: $10,000.
How It Works
Here's What our VIP Clients Get
Our comprehensive process ensures a seamless journey from initial consultation to campaign launch. Experience personalized guidance and expert support every step of the way.
Discovery Call
We start with a free consultation to understand your story, goals and target audience.
Story Development
We start with a free consultation to understand your story, goals and target audience.
Media Pitching
We pitch your story to the right journalists, editors and producers who cover your industry.
Media Placement
You get featured! We track results and continue building your media presence month after month.
Not Sure Which Plan?
Let's Find The Right Fit For You
Book a free 15-minute discovery call with Casey and she will help you figure out exactly which plan is right for your goals and budget.
Helping CEOs, founders and entrepreneurs get featured in major media and build unshakeable authority.
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