Weeks 1–2
Position
Define your angle and your core message. Rewrite your bio so it reads like a source a journalist can turn to.
Leverage YOU Academy
Build a media presence you can keep growing.
Six weeks with Casey Ferrand McGee. Weekly working calls, your pitch reviewed before it goes out, and a small cohort doing the work alongside you.
Starts Monday, October 5Mondays, 12:00 to 1:30 PM CT (1:00 PM ET) · Live on Zoom
Join the cohort · $3,000One-time payment · Enrollment closes Sunday, October 4
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What one pitch can do
One pitch. A national stage.
“Troy Sawyer, a nonprofit founder, landed on The Kelly Clarkson Show after one pitch we wrote together. That single interview brought national attention and a wave of funding interest to Girls Play Trumpet Too.”
Who this is for
Real expertise. Ready for a bigger audience.
- Founders and business owners who want coverage that supports their business.
- Executives and experts who want to show up clearly in every interview.
- Nonprofit and public-sector leaders with a mission worth hearing.
The six-week plan
Position. Pitch. Perform.
One working call each week. Bring your material, get feedback, and put it to work between sessions.
Weeks 3–4
Pitch
Develop two or three angles, write your pitch, and get Casey’s feedback before sending it. Decide who gets it first.
Weeks 5–6
Perform
Practice interview talking points and being on camera. Send a pitch and leave with a plan for where to focus next.
What’s included
A room to practice. Feedback you can use.
- Position, weeks 1–2. Six live working calls with Casey. Define your angle, sharpen your message, get it right before it goes anywhere.
- Pitch, weeks 3–4. Your pitch reviewed before you send it. You don’t send anything alone.
- Perform, weeks 5–6. Once your pitch is out, on-camera practice and interview talking points, so you’re ready the moment someone says yes.
- Every call recorded and sent to you, available for two weeks after the cohort ends.
- A small cohort working through the process alongside you.
- A featured episode on the Leverage YOU Academy podcast, once you finish.
Your coach
Casey Ferrand McGee
Fourteen years inside newsrooms deciding who got on air and who got passed over. An Edward R. Murrow award-winning reporter, former chief communications officer for major public agencies, and the author of Leverage YOU.
The Academy brings her approach to a small group, with six weeks to build your material, get feedback, and put it into practice.
From an Academy coaching call
Support for doing the work.
Leverage YOU Academy participant
“I think you give us all the tools that we need...”
Dr. Tanaya KizzineFounder, Spot Me Inc.
Your place in the cohort
Six weeks of focused work.
$3,000one-time payment
Starts Monday, October 5Mondays, 12:00 to 1:30 PM CT (1:00 PM ET)
- Six live working calls
- Pitch feedback from Casey
- Every call recorded and sent to you, available for two weeks after the cohort ends.
- A featured episode on the Leverage YOU Academy podcast.
Enrollment closes Sunday, October 4.
Prefer to start smaller? Explore the two-day bootcamp for $97.
Want the details first?
Let’s make sure it fits.
Get the cohort details and ask what you need to know before choosing your next step.
Get the cohort details.
Questions
Before you decide
What if I can’t make a call?
Every call is recorded and sent to you.
Do I need to have done the bootcamp?
No. Bootcamp graduates arrive with a draft pitch, but it isn’t a requirement. The first two weeks cover positioning in more depth.
Is there a payment plan?
The listed price is a one-time payment of $3,000. If you need to discuss payment options, text the team before enrolling.
What happens after week six?
Your recordings stay available for two weeks after the last call. If you want to continue working with Casey one on one, ask about her private work.
How do I reach a human?
Text 504-318-5024 or reply to an email from Casey.
Give your next pitch six weeks of focused work.
Starts Monday, October 5 · Six weeks · $3,000
Join the cohort · $3,000