with Casey Ferrand McGee

The Media-Ready Bootcamp

Two days. One pitch a journalist would actually open.

Build your angle on Day 1. Write your pitch on Day 2. Two live working sessions with Casey Ferrand McGee, so you leave with something you can send.

October 28-29 · Live on Zoom12:00 to 2:00 PM CT (1 PM ET / 10 AM PT)

Save my seat · $97

Workbook, both replays, and Leverage YOU included.

Casey Ferrand McGee smiling in a blue blazer — **Casey Ferrand McGee**14 years in newsrooms · Edward R. Murrow award-winning reporter

As seen in

Troy Sawyer in a segment on The Kelly Clarkson Show — Watch Troy’s appearance · Full segment
Watch on YouTube

What one pitch can do

One pitch. A national stage.

“Troy Sawyer, a nonprofit founder, landed on The Kelly Clarkson Show after one pitch we wrote together. That single interview brought national attention and a wave of funding interest to Girls Play Trumpet Too.”

Casey Ferrand McGee, describing her work with a client

Who this is for

You have a story. It hasn't been framed yet.

Founders, nonprofit leaders, executives and experts who keep hearing “you should be on TV” and have no idea what to send, or to whom. If you've written a pitch and never sent it, or sent one and heard nothing back, this is the fix.

You want media coverage that leads to clients, funding, or a platform, not just a screenshot.
You're willing to show up live for two afternoons and do the work in the room.
You'd rather learn the method once than pay a PR firm every month to guess for you.

How the two days work

Day 1 is Position. Day 2 is Pitch.

Two hours each day, live, with Casey working on your material with you. Bring your bio as it reads today and one story idea, even a rough one.

Day 1 · Wednesday, October 28

Position: find the angle a journalist needs

The difference between your story and your news hook, and why editors only care about one of them.
The 3-point message map you'll use in every interview, panel and post.
Rewrite your bio live so it reads like a source, not a résumé.

Day 2 · Thursday, October 29

Pitch: write the email and know where to send it

The pitch structure one of Casey's clients used to land six placements in her first week.
Subject lines that get opened, and the two lines that get a reply.
Who to send it to first, and what to do when the answer is no.

See the difference

A sharper angle changes the pitch.

Illustrative example. Names and details are invented.

Before

Interview request

Hi, my name is Dana Reyes and I am the founder and CEO of Bright Path Tutoring, a company I started in 2019 after many years in education. We offer personalized tutoring for students of all ages and have helped hundreds of families. I am passionate about learning and I believe your viewers would really enjoy hearing my story. I have been featured on a few podcasts and I am very comfortable on camera. I would love the opportunity to come on your show and talk about Bright Path and everything we do. Please let me know if you are interested. I have attached my bio and some photos. Thank you so much for your time and consideration.

After

Report cards drop Friday. Here's what parents should do this weekend

Hi Jordan,

First-quarter report cards go out across the district this Friday, and the question I get every year is the same: my kid got a C, is it too late? It isn't, and there are three things a parent can do this weekend that change the second quarter.

I'm Dana Reyes, a former middle school teacher who runs Bright Path Tutoring. I can walk viewers through the three steps in under four minutes, with a real (anonymized) example from a family I worked with last fall.

I'm available Thursday or Friday morning, in studio or on Zoom. Happy to send talking points.

Dana

The rewrite leads with a dated hook the audience cares about and tells the producer exactly what the segment is, instead of asking for airtime to talk about the business.

What you leave with

Not notes. A pitch.

By the end of Day 2 you will have:

Two media pitches, written in the room, ready to send.
Your positioning statement and key talking points.
A media-ready bio and a 3-point message map.
Two or three angles matched to your industry, so the second and third pitches are faster than the first.
The workbook, the replay of both days, and your copy of Leverage YOU.

You'll have the words ready to send a reporter on Monday.

Save my seat · $97

Cover of The Media-Ready Bootcamp Live Workbook

Your coach

Casey Ferrand McGee

Fourteen years inside newsrooms deciding who got on air and who got passed over. An Edward R. Murrow award-winning reporter, former chief communications officer for major public agencies, and the author of Leverage YOU.

Now she runs CFM Media, where she coaches founders, executives and nonprofit leaders to earn coverage without a PR retainer. The bootcamp is the method she uses with private clients, taught live in two days.

From the bootcamp

What participants took away.

Media-Ready Bootcamp participant

“You gave me something I was missing. I've been through the programs and seen all the things, but you gave me something in these interactions that I've had with you.”

Andrea WilliamsThe Chocolate Butterfly

Media-Ready Bootcamp participant

“The biggest takeaway is the need to break down what the offering is in a line, or twenty seconds or less. That's an art in itself.”

Lloyd Nurse

Your seat includes

Everything for $97

$97one-time payment

October 28-29 · Live on Zoom12:00 to 2:00 PM CT (1 PM ET / 10 AM PT)

Two live working sessions with Casey
The Media-Ready workbook
Replay of both days
Your copy of Leverage YOU

Save my seat · $97

Can't make it live? Both replays are included. Tell us before Day 1 to roll your seat to the next date.

Not ready to commit? Casey teaches a free masterclass every Tuesday at 7 PM ET. Save a seat and see how she works first.

Optional at checkoutAdd a private 30-minute pitch review with Casey after Day 2 for $300.

Questions

Before you decide

What if I don't have a story yet?

Bring one rough idea and your bio as it reads today. Day 1 is about finding the angle a journalist needs, so you don't need to arrive with a polished story or a finished pitch.

I'm not a founder. Is this still for me?

Yes. The bootcamp is also for nonprofit leaders, executives and experts who want to turn their experience into a clear story they can pitch to the media.

What happens if I miss a day?

You get the replay of both days and the workbook. If you need to move to the next date, let us know before Day 1 so your seat can roll over.

Can I try before I buy?

Yes. The free masterclass runs live every Tuesday at 7 PM ET and covers the method the bootcamp puts into practice. Register here, and if it clicks, come back for the next bootcamp.

Is this the same as the free masterclass?

The bootcamp is a two-day working session focused on your own material. You'll work on your angle and bio on Day 1, then write your pitch on Day 2 with Casey's guidance.

What is the pitch review?

It's an optional private 30-minute session with Casey after Day 2 to review your pitch. You can add it at checkout for $300. The two-day bootcamp is $97 without the private review.

How do I reach a human?

Text 504-318-5024 with your question about the bootcamp.

In two working sessions, you'll have a pitch worth sending.

October 28-29 · Live on Zoom12:00 to 2:00 PM CT (1 PM ET / 10 AM PT)

Save my seat · $97