01 · Position
Start with your story.
Connect your expertise to a clear, timely angle an audience can understand.
Meet your media coach
Casey Ferrand McGee
A newsroom perspective.
A practical next step for your story.
Casey helps founders, experts and mission-driven leaders turn their experience into a story the media can use.
Meet Casey in the free masterclassLive every Tuesday at 7 PM ET
From the other side of the pitch
She knows what makes a story worth covering.
For 14 years, Casey worked inside newsrooms, learning how editors, producers and reporters decide what gets covered.
An Edward R. Murrow award-winning reporter, former chief communications officer for major public agencies, and author of Leverage YOU, she brings that experience to your material.
Her work starts with what you know, who it matters to, and why someone should hear it now. Together, you turn those answers into an angle you can explain clearly.
The work you do together
Find the angle. Shape the pitch. Prepare to speak.
02 · Pitch
Make the idea clear.
Work on your message, subject line and pitch so a journalist can see the story you are offering.
03 · Perform
Be ready for the conversation.
Practice talking about your work and prepare for questions in an interview.
Media coverage is never guaranteed. The focus is on the preparation and execution you can control.
Who Casey works with
You have expertise worth sharing.
- Founders and business owners who want to communicate what makes their work useful.
- Nonprofit and public-sector leaders with a mission that deserves a clear story.
- Executives and experts preparing to speak with more clarity and confidence.
Clients on working with Casey
Good stories. Real relationships.
PR client feedback
“Casey has a gift when it comes to helping people get seen in the media. She knows a great story when she sees one, and she was instrumental in helping me land spots on local broadcasting stations including radio and TV.”
Courtney ElmerFounder of PodLaunch
Communications and PR client
“She’s extremely professional and is a very strong writer and more importantly an active listener, which is critical for a strong and seamless connective tissue between organizational vision and communications.”
Larry Irvin, Jr.Founder, Brothers Empowered to Teach
Start here
See the method before you choose your next step.
Join Casey's free Tuesday masterclass, then choose the level of support that fits the work you want to do.
Save my free masterclass seatTuesdays at 7 PM ET · Free · Live on Zoom